Tuesday, August 2, 2011
What Happened to the Summer Blockbusters?
In May, the first month of blockbuster summer movies, Hollywood brought out its big guns — sequels to Iron Man, Shrek and Sex and the City, plus the pricey action-adventures Robin Hood and Prince of Persia: The Sands of Time — and most of them turned out to be popguns. The month's total take was 11% below May 2009's in revenue and 19% down in attendance. Then last weekend, four more films opened: Get Him to the Greek, Killers, Marmaduke and Splice. They all "underperformed," in
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